What is LARAXADU?
A CREATIVE LIFESTYLE COMPANY AIMED AT BREAKING THE RULES AND STANDARDS OF FASHION, MODELING, PHOTOGRAPHY, AND ART
The word LARAXADU means Rebel, in the native tongue of a Cabo Verdean the word Laraxadu is synonymous with “ I AM”.
What AM I? I AM A REBEL!
The laws and standards of art, modeling, photography, music or any other creative outlet DO NOT APPLY , a rebel cannot be given limitations on when and where or how they can create. WE create unapologetically. collectively we mix parts of our personalities with hints of realities to create deeper dimensions and find a more pure understanding of ourselves.
In January of 2013 Laraxadu was created as a lifestyle brand by Destaney Andrade also know as Kriola Kush. Laraxadu uses sensuality to attract, and intellect to seduce.
The Laraxadu mission statement is "Comfort the disturbed , Disturb the comfortable (while we REBEL)". It brings a change regardless of which side of the spectrum you are on. Laraxadu is unapologetic, as any other rebellion is, but is also peaceful and devoid of malice, unlike most rebellions.
We are everything you dreamed, and nothing you've seen. By balancing Sex and Art, Pablo Picasso's statement "Sex & Art are the same thing" becomes true.
Here we use unconventional ways to induce commentary and critical thinking (who, what, when, why, where questions). Each piece of Art whether Photograph, Painting, or Writing is a Rebellion to Western Society norms. A rebellion of conformity
As a Cabo Verdean BRAND we aim to break the barriers common Western society has implemented. The desexualization of the female body being the most important, and equality for both genders running closely behind it. Laraxadu was created in hopes to end "Slut Shaming" and the idea that women cannot be both intellectual and sexual.
As women we have this divine ability not only to be sexual creatures , sustainers , and creators but to also be messengers for those who have lost sight of their feminine energy. Western society is dominated by male energy, I say it's time for a change. It's time to Rebel